Font: Target Audience Feedback

Now we have decided our final sub genre of thriller i decided to get target audience feedback on potential fonts. I found these fonts based on the font analysis of existing thriller films i have done previously. To make sure my feedback was relevant to my target audience i asked a mixture of boys and girls ( 3 of each ) who are all aged between fifteen and eighteen years old. I also made sure i asked them if they enjoyed and or had watched psychological thrillers before so the knew what sort of font would be relevant. Based on what the feedback suggests this will influence what font we use in our final opening sequence.

These are the pictures of the fonts i sent to every person i got feedback off. The responses were in numbers corresponding to each picture.

1

2

3

4

5

6

Audience Feedback:
I decided to ask the audience through text as it allowed me to send the pictures easily. When i text them i sent a message asking 'For a psychological thriller film, which fonts appeal to you the most? eg. which is creepiest but doesn't appear like a horror?'. I asked this to make sure i had pointed out that we did not want the fonts to appear like a typical horror font as i know that is a typical thriller sub genre. However, knowing every person i asked has psychographics of psychological thrillers i knew their judgement would be reliable.

1.

2.

3.

4.

5.

6.

After recording the results for the feedback these are the results:

Most of the results are what i expected however, i was not expecting number one to be the most popular choice. Due to one and four being very similar they are the two most popular options but i thought four would be the most popular. In my opinion between one and four, the first has connotations of horror where as four doesn't. This was also highlighted by the second response. 

When i informed my group about the feedback we spoke about the most popular options and we came to a decision that the two most popular options were the ones we would have to chose between.