Audience Responce Survey

In addition to our focus group, I decided to create a survey similar to the one we as a group created when we were conducting research into planning our film. I thought this would be useful as we only included people within our primary target audience profile in the focus group. Although this is still useful I thought it would be useful to also get some feedback of people in our secondary target audience and people who were not in our target audience profile at all. Therefore, I created this survey: https://www.surveymonkey.co.uk/r/KBQ333R

from the survey I had 18 responses. The first question was 'what is your gender' I wanted to ask this so when I was looking through the responses I could analyse the data to see if there were any trends between what the males and females enjoyed. 10 responses (55%) were from females and 8(45%) were from males. Although this is not an even number, our primary target audience are females so the lack of male responses didn't affect the results.

Question two was 'How old are you?' and 11(61%) of the eighteen responses were from people within the 16-21 category which again is our primary target audience so I know that the feedback is relevant. The rest of the responses were from 3 10-15 year olds, 2 22-27 year olds and 2 28-32 year olds.

The third Question asked what genre they thought the film would be in. (83%) of the responses said within the thriller genre which is pleasing as it means we followed clear codes and convention of the genre. 2 of the responses said 'horror' and one said 'other' which although neither are the genre we chose, horror is similar to thriller so the opening sequence could have been misinterpreted.

The next question asked if our film conformed to films within this genre that the person had seen before. (94%) of people said yes which again confirms that our research and planning as a group was accurate and effective as we have conformed to the codes and conventions of the genre.

The next question asked if the person understood the opening sequence. In this question (71%) of people said yes and (29%) of people said sometimes but nobody said no. However, although some people only understood the sequence sometimes, when we create dour target audience profile, we specifically decided to target people who enjoyed complex narratives. Therefore, people who enjoy that type of film are more likely to understand it than those who don’t so it shows we have targeted our audience correctly within the opening sequence.

When asked if the opening sequence makes you want to carry on watching the film, (94%) of the Reponses said yes. However, although one person said no, when I looked at their reason, they said because it was too scary so they were clearly not within our target audience profile.

When they were asked what emotions they felt whilst watching the opening sequence the most popular answer was tense which I tried to achieve with the music. The other popular answers were: scared, confused excited and nervous which are all emotions you would expect to feel whilst watching a psychological thriller.

when asked what the audience particularly enjoyed the responses were:

And when asked what they didn’t the responses were: 

Overall, i think the survey proves that we achieved what we wanted to as a group. The responses show that we have utilized codes and conventions of the genre well and clearly as the genre was clear. We also achieved targeting our audience well using the complex narrative and allowing them to feel emotions that we tried to portray.