Survey link ( https://www.surveymonkey.co.uk/r/GGRK6PD )
The first question on the survey was what is you gender as we wanted to make sure that from the response we received we gained a good mix of female and male so we could see what appeals to people as a whole when it comes to films. The results showed us that 61.76% were females, 35.29% were male and 2.94% were other. This was a percentage from the total 63 responses we received. Although the distribution of male to female was not as even as we hoped, the information we would gather is still useful as initially, our primary audience will be females.
The second question was how old are you. We had responses ranging from
people ages 14-21 and 31 years and over. Although our primary audience is 15-18
year olds, the other information is still useful as we have not yet established
our secondary audience. Also we can filter our results to only view the data
from certain ages. This will be helpful to let us spot trends from certain ages
and their psychographics.
The
third question was concerning what their favourite genre was. The survey
revealed that the popular trend seemed to be within the comedy genre with
27.94% choosing this option. However, when we spoke about this as a group, we
decided that we did not want to conform to the responses as we do not feel comfortable
with filming in that genre. Within the group the comedy genre is no one’s
favourite and none of us watch comedies consistently enough to know enough
about it. However, we felt comforted and reassured by the fact the thriller
genre was the second most popular choice receiving 17.65% of the Reponses.
The
fifth and sixth question were about generic hero and villain characters’
genders. the overall response was that Females were the preferred hero
gender with 51.47% of the responses and males being the most popular
villain choice receiving 67.16% of the responses. This is what we expected as a
group and will use this information when we are creating the characters for our
final product as our original predictions were confirmed.
When
asked about whether they preferred chronological or non-chronological
narratives 74.63% said they preferred chronological narratives. This is good
because at the moment our plan for the opening sequence is that it will be in chronological
order but with two parallel scenes running next to each other. This conforms to
the research. Also When asked if they enjoy complex or simple narratives more
59.7% said they enjoys complex more which also conforms to our initial idea as
having two parallel scenes intertwines is classes as a complex narrative.
Finally,
when asked what their favourite plot events are, 26.47% of the responses were
for spy. Although this is not what we were expecting and are not planning on
including this in the opening sequence as it is outside of the thriller genre,
we decided we could include the spy aspect in the rest of the films narrative.
19.12 % chose kidnap and 13.23% chose stalker which is useful as it shows
people enjoy the narratives we have chosen.
How this has helped us:
Overall the survey is useful in our research as it has confirmed our predictions.
We now know that our target audience do enjoy thriller films and the characters
we had already considered including. The biggest shock to us was that comedy
was more popular than the thriller genre. However, this could be due to
personal preference. However, with thriller being the second most popular we
are still confident that the thriller genre is the genre we should continue
within. The research will help us when finalising the plans on particular
aspects eg, narrative events, narrative order etc. To help us further we could
even conduct a survey that is specific to the thriller genre now we know that
people do enjoy the thriller genre.
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